{"id":2295,"date":"2021-07-28T11:58:27","date_gmt":"2021-07-28T11:58:27","guid":{"rendered":"http:\/\/graficaemepe.com.br\/?p=2295"},"modified":"2024-05-13T09:29:51","modified_gmt":"2024-05-13T12:29:51","slug":"as-cores-no-design-grafico-como-elas-impactam-a-sua-marca-e-embalagem","status":"publish","type":"post","link":"https:\/\/graficaemepe.com.br\/en\/as-cores-no-design-grafico-como-elas-impactam-a-sua-marca-e-embalagem\/","title":{"rendered":"The colors in graphic design: how they impact your brand and packaging"},"content":{"rendered":"<p>Colors are capable of conveying different sensations. In graphic design, it's the same thing. To plan an identity, it is important that you know more about the characteristics of each one. Colors are present everywhere and it is common to wonder about the best combinations.<\/p>\n\n\n\n<p>Combinations of shapes and colors are crucial for harmonizing the elements of a brand, business and packaging. It is noteworthy that for everything we create, it must be harmonized with the consumer's personal tastes and compatible with the proposal of the product or brand.<\/p>\n\n\n\n<p>They are also capable of stimulating sensations and emotions. Blue, for example, conveys a feeling of calm and tranquility, while orange stimulates enthusiasm.<\/p>\n\n\n\n<p>When it comes to colors, there are two types: cool and warm colors. The cool ones are classified by blue, violet and green, while the hot ones are red, orange and yellow.<\/p>\n\n\n\n<p><strong>Colors meaning:<\/strong><\/p>\n\n\n\n<p>Know the main meanings that our brain identifies when it sees such colors.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Blue \u2013 Tranquility, serenity and harmony.<\/li><li>Green \u2013 Hope and freedom.<\/li><li>Yellow \u2013 Light, warmth, optimism and joy.<\/li><li>Purple \u2013 Magic and mystery.<\/li><li>Pink \u2013 Romanticism and tenderness.<\/li><li>Red \u2013 Energy and passion.<\/li><li>Orange \u2013 Success and vitality.<\/li><li>Brown \u2013 Seriousness.<\/li><li>Gray \u2013 Stability and neutrality.<\/li><li>White \u2013 Peace and purity.<\/li><li>Black \u2013 Respect and isolation.<\/li><\/ul>\n\n\n\n<p><strong>Emep\u00ea Tip<\/strong><\/p>\n\n\n\n<p>Talk to our team to verify the best development strategy for your packaging. We have several possibilities of finishes, prints.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/graficaemepe.com.br\/en\/orcamento\/\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"678\" src=\"http:\/\/graficaemepe.com.br\/wp-content\/uploads\/2021\/10\/emepe_tarja_conversao_blog_ING.png\" alt=\"\" class=\"wp-image-2320\" srcset=\"https:\/\/graficaemepe.com.br\/wp-content\/uploads\/2021\/10\/emepe_tarja_conversao_blog_ING.png 1273w, https:\/\/graficaemepe.com.br\/wp-content\/uploads\/2021\/10\/emepe_tarja_conversao_blog_ING-300x199.png 300w, https:\/\/graficaemepe.com.br\/wp-content\/uploads\/2021\/10\/emepe_tarja_conversao_blog_ING-1024x678.png 1024w, https:\/\/graficaemepe.com.br\/wp-content\/uploads\/2021\/10\/emepe_tarja_conversao_blog_ING-768x509.png 768w, https:\/\/graficaemepe.com.br\/wp-content\/uploads\/2021\/10\/emepe_tarja_conversao_blog_ING-16x12.png 16w, https:\/\/graficaemepe.com.br\/wp-content\/uploads\/2021\/10\/emepe_tarja_conversao_blog_ING-500x331.png 500w, https:\/\/graficaemepe.com.br\/wp-content\/uploads\/2021\/10\/emepe_tarja_conversao_blog_ING-800x530.png 800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>","protected":false},"excerpt":{"rendered":"<p>As cores s\u00e3o capazes de transmitir diferentes sensa\u00e7\u00f5es. No design gr\u00e1fico, \u00e9 a mesma coisa. Para planejar uma identidade, \u00e9 importante que voc\u00ea conhe\u00e7a mais sobre as caracter\u00edsticas de cada uma. As cores est\u00e3o presentes em todos os lugares e \u00e9 comum nos questionarmos sobre as melhores combina\u00e7\u00f5es. As combina\u00e7\u00f5es de formas e cores s\u00e3o [&hellip;]<\/p>","protected":false},"author":3,"featured_media":2891,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":{"x":0.56999999999999995115018691649311222136020660400390625,"y":0.340000000000000024424906541753443889319896697998046875},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nao-categorizado"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/graficaemepe.com.br\/en\/wp-json\/wp\/v2\/posts\/2295","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/graficaemepe.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/graficaemepe.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/graficaemepe.com.br\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/graficaemepe.com.br\/en\/wp-json\/wp\/v2\/comments?post=2295"}],"version-history":[{"count":4,"href":"https:\/\/graficaemepe.com.br\/en\/wp-json\/wp\/v2\/posts\/2295\/revisions"}],"predecessor-version":[{"id":2827,"href":"https:\/\/graficaemepe.com.br\/en\/wp-json\/wp\/v2\/posts\/2295\/revisions\/2827"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/graficaemepe.com.br\/en\/wp-json\/wp\/v2\/media\/2891"}],"wp:attachment":[{"href":"https:\/\/graficaemepe.com.br\/en\/wp-json\/wp\/v2\/media?parent=2295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/graficaemepe.com.br\/en\/wp-json\/wp\/v2\/categories?post=2295"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/graficaemepe.com.br\/en\/wp-json\/wp\/v2\/tags?post=2295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}